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The Power of Words: Communicating Food Safety in a Crisis

Writer: Darin DetwilerDarin Detwiler

LinkedIn Live | “Food Safety Voices: Communicating Effectively in Challenging Times”


Date: Wednesday, February 26, 2025

Time: 12:00 PM (EST) | 9:00 AM (PST)


Food safety is not just a regulatory checklist, a bureaucratic requirement, or an industry formality. It is the invisible thread that holds together the trust between consumers and the food they eat. It is the promise that every bite taken at a dinner table is free from harm. It is about the farmers who cultivate, the processors who refine, the restaurant workers who serve, and the families who rely on a system that, when functioning correctly, is taken for granted. But what happens when that system fails?


How do we talk about food safety when the stakes are at their highest, when recalls make headlines, when businesses face closure, when lives are lost? The answer lies in communication that is not just clear, but urgent, compelling, and effective.


On Wednesday, February 26, 2025, six of the most recognized voices in food safety will come together for an essential LinkedIn Live event, “Food Safety Voices: Communicating Effectively in Challenging Times.” This critical discussion will feature Francine Shaw, Matt Regusci, Dr. Darin Detwiler, Tia Glave, Jill Stuber, and Bryan Armentrout—a panel of industry leaders, advocates, and educators who have spent decades shaping food safety through policy, education, and corporate leadership. They will share their experiences, expose communication failures, and present solutions that can transform the way we discuss food safety in public and professional arenas.


The food industry is under heightened scrutiny. Recalls are increasing. Regulations are evolving. Consumers are more informed and vocal than ever before. Yet, despite the best intentions and a wealth of expertise within the food safety sector, miscommunication and misinformation remain barriers to progress.


Food safety communication has life-or-death consequences. The right words have the power to persuade policymakers, inspire corporate responsibility, and empower consumers to make safer choices. Conversely, missteps in messaging—whether through alarmism, downplaying risks, or corporate jargon—can allow preventable tragedies to unfold.

 

Who Should Attend?

This event is a must for food safety professionals, consumer advocates, industry leaders, public health officials, victims and families of foodborne illness, and anyone committed to making a tangible difference in how food safety is discussed and enforced.

 

The upcoming discussion will cover essential topics such as:

  • How to talk about food safety without creating panic or resistance.

  • What to say when companies and regulatory agencies fall short.

  • How to navigate crisis communications effectively.

  • Tips for responding to requests from the media.

  • Ways to ensure food safety messages resonate with policymakers, industry leaders, and consumers.

 

Join this conversation and be part of the change that protects every plate.

Comments


Darin and Gennette

Our mission is to support a stronger future legacy of food safety through insightful content to inform and educate.

Our goal is to bring authentically personal voices to inspire courage and highlight the expertise of prominent figures in the field of food safety ensuring that crucial messages reach the audiences that need them most.

 

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